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The research and case studies below explore Nike’s approach to sustainable innovation and equitable manufacturing. 1 running shoe with nearly 50 percent of the U.S. market revenues. Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the No. While Pakistan has laws against child labor and slavery, the government has taken very little action to combat it. Nike Over View •Nike is the Ancient Greek goddess of victory “It is one of the most recognized symbols in the world – The Swoosh. in Beaverton, Oregon. In 2008, Mike sponsored most of the Chinese team in Summer Olympic and made a great contribution to its revenue in the Asian region. Nike maintains a positive, corporate culture within an innovative and profitable company. Nike Case. Nike has been accused of using child labor in the production of its soccer balls in Pakistan. 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